Consulting Projects
Literature Review
Consulting Project 1
Company : Alura
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Aug 2024 - Dec 2024
As part of a Graduate Consultant team, we conducted extensive market research on dairy industry applications to launch the company's product, Natur (essential oils). Our work included reaching out to Key Opinion Leaders (KOLs) and conducting Voice of Customer (VoCs) interviews to gather valuable insights. Based on our findings, we developed a comprehensive consumer journey and proposed strategies to expand the customer base. Additionally, we designed a tailored product portfolio and innovative sales processes to address customer needs and enhance market reach
Learn more about my work by using the links below!
Presentation
Executive Summary
Literature Review
Consulting Project 2
Company: Orsini Specialty Pharmacy
Jan 2025 - Apr 2025
For our second consulting project with Orsini Specialty Pharmacy, we focused on developing digital marketing strategies, including SEO optimization, to enhance their online presence and competitive positioning. Through a SWOT and competitive analysis, we assessed Orsini’s market positioning and developed strategies to improve search engine visibility, optimize website content, and implement targeted digital campaigns. These efforts aimed to increase engagement and patient outreach while strengthening Orsini’s competitive advantage. This experience strengthened my skills in strategic marketing, consulting, and competitive positioning within the healthcare sector.
Learn more about my work by using the links below!
Presentation
Executive Summary